Working within a start-up is always an adventure – days are always busy, your to-do list is never-ending, the team is always wishing for ‘just one more person’, but most especially, with a start-up there are a lot of ‘firsts’. The first customer, the first big news article, the first new hire and – most importantly – the product firsts. In order to celebrate the first big milestone of delivered notes for Gracious Eloise, I was tasked to create an announcement badge and corresponding landing page. This sort of project is always fun for me because I can step outside the norm of the brand, and design something with a little more flair and pizzazz since the point of the piece is to attract as much attention as possible. Below are the 6 versions I created.