The public relations landscape has changed rapidly over the past decade, due in large part, to the assimilation of news sharing via social media and/or internet news feeds within our mainstream culture. Print edition news, which once necessitated the release of multiple issues per day, continues to decline as papers combine into larger conglomerates, convert from weeklies to monthlies, or close altogether. However, if you were to stop into my office any given morning, you would still see a woman with newspaper-print stained fingertips because print may be declining, but for proud locals, those hometown papers still reign as king.
It’s all about the program listings
… or is it?
The easiest of press hits to achieve is a program listing. If you have a program of note, filling out the digital form for this basic mode of promotion is simple and takes only several minutes, but is–at the end of the day–relatively low impact. Memorable public relations is so much more than program listings, although if you are going to do listings … do them well (Did you see that New York Times hit!)
Re-imagine your Library.
Re-imagine your modes of promotion.
Take a chance, reach out to your local paper, and ask to help share unique content–the worst that can happen is you receive a “no”. As a result, by fostering a new relationship between local press and expert Librarians, everyone wins and helps promote the idea that “SCLSNJ means business”.
By promoting the positive, I strive to make a difference in my community, to bring a smile over someone’s morning cup of coffee–while also lending a hand to those non-profit partners who may not have access to an expert PR team. To learn more visit SCLSNJ.org.