A 12-page, full-color, mailing capable promotional booklet (targeted to all ages – children, teens, adults, and families) focused on highlighting the value and importance of summer reading and, ultimately, lifelong learning, utilizing a challenge yourself message. Web-ready, social-focused, and additional printed support materials were also created.
“What challenges you is different from what challenges someone else. We want you to embrace that and explore the limitless possibilities at our libraries. If you find that you typically read nonfiction, challenge yourself to read fiction; if you typically only visit the library to check out CDs, challenge yourself to stay for a music program; if you find you spend three hours a day playing video games, challenge yourself to go outside and get active; if you find that you love looking at the night sky, challenge yourself to learn more about our universe.”
This series was hosted throughout the Somerset County Library System of New Jersey; June-August 2017.