Now Streaming, Summer Reading [Summer Reading Challenge at SCLSNJ / 2019] created by Carolann DeMatos

After winning a New Jersey Library Association (NJLA) marketing and public relations award for SCLSNJ’s 2018 summer reading partnership and promotions while also seeing significant statistical increases in club awareness and participation, it was important that the 2019 campaign continued to expand upon the previous year’s successes.

Now Streaming, Summer Reading [Summer Reading Challenge at SCLSNJ / 2019] created by Carolann DeMatos

A full-color, mailing-capable promotional booklet; web-ready images and promotions; social-focused campaigns; press outreach; and additional printed support materials were created to support this initiative – which was hosted system-wide; May-August 2019.


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