Category: Public Relations

A Duke Farms Yellow Orchid (How to Network Like a Pro: Somerset County Edition)

How to Network Like a Pro: Somerset County Edition

Almost four years ago I joined the Somerset County Library System of New Jersey as their marketing director. And while I was ready to brand the pants off…

When the Going Gets Tough, Act #LikeaBoss and Smile Bigger by Carolann DeMatos

When the Going Gets Tough, Act #LikeaBoss and Smile Bigger

Earlier this month, my place of employment hosted a teen job shadowing program. As a result, the first three hours of my day were spent alongside seven bright…

My “Radical” Work Life: How Being Authentically Me has Helped Foster a Kick-Ass Team by Carolann DeMatos

My Radical Work Life: How Being Authentically Me has Helped Foster a Kick-Ass Team

Earlier this month, the first employee I hired upon accepting my position at the Library resigned. And this is great news. Wait … what!? Yes, you are reading…

Battling Sunday Night Insomnia: Begin your work week well-rested and ready to take on the world

Battling Sunday Night Insomnia: Begin your work week well-rested and ready to take on the world

Many people dread Monday mornings. I embrace Monday morning; it is Sunday night that I dread. I am not alone. According to a March 2017 article from Kiplinger’s…

Be Present in 2017 by Carolann DeMatos

Be Present in 2017

As an individual navigating the great wide world of business, I customarily spend several weeks at the end of December and into January evaluating myself: what I did…

Creating a Partnership with The New York Times for Libraries [Fall/Winter 2016]

Creating a Partnership with The New York Times for Libraries [Fall/Winter 2016]

Created in cooperation with The New York Times to assist in the promotion of Times-powered digital resources and services available at the Somerset County Library System of New Jersey; Fall/Winter 2016.

SCLSNJ's First Annual Book Lover's Tea [2016] - art created by Carolann DeMatos

SCLSNJ’s Award-Winning First Annual Book Lover’s Tea [October 2016]

This event – and the corresponding brand and promotions – were awarded a New Jersey Library Association (NJLA) PR and Marketing Award in the category of Information Literature, 2017. Created to…

The Importance of Highlighting Community Partnerships [Video]

The Importance of Highlighting Community Partnerships [Video]

  Produced by Verizon FiOS1 News: New Jersey for use within their Push Pause program segment, this video serves to both promote the Somerset County Library System of…

'Just The News' by Carolann DeMatos

SCLSNJ: A Public Relations Press Outreach Overview [Print Editions 2015–2016]

The public relations landscape has changed rapidly over the past decade, due in large part, to the assimilation of news sharing via social media and/or internet news feeds…

2015 NJLA Award-Winning PR and Marketing Campaign: Information Literature

A Public Relations & Brand Definition Case Study: Exploring NaNoWriMo [2014]

According to non-profit organization NaNoWriMo.org, National Novel Writing Month (shortened to NaNoWriMo) is a “fun, seat-of-your-pants approach to creative writing”. Participants are encouraged to write 50,000-words from November…