Live with reckless abandon. Surround yourself with art. Life is short, eat more Cheetos.

created by Carolann C. DeMatos

21 Dec ’20

Inquiry-Based Art and Design

For Fall 2020, I decided to take two virtual doctoral courses. One of these courses was inquiry-based art and design – a recommended course for..

created by Carolann C. DeMatos

13 Aug ’20

Experiments in Content: Design for Educators

An Argument for Visual Arts Integration in Medical Intensive Care Units Summer 2020 was unique in many ways – we were still all collectively quarantined..

created by Carolann C. DeMatos

13 Jun ’20

My New Old Home

When I was 16 years old, my then boyfriend (spoilers: now husband), took me on a date to mow his Abuelita’s almost two acre yard...

created by Carolann C. DeMatos

6 Mar ’20

Teen Leadership Hacks

This event was scheduled to be hosted in March, although unfortunately postponed due to the Coronavirus (COVID-19) scare, was targeted at teens grades 6 through..

created by Carolann C. DeMatos

7 Jan ’20

Meditative Art Journaling

A Preliminary Case Study of the Need for and Value of Arts Exploration in Business to Help Alleviate Stress and Helplessness In December 2019, I..

created by Carolann C. DeMatos

7 Sep ’19

Award-Winning Explore the Story Literacy Campaign: The Sequel

A themed literacy campaign, targeted to an audience of all ages and shared on various mediums including posters, t-shirts, large banners, bookmarks, social media and..

created by Carolann C. DeMatos

23 Jun ’19

Now Streaming, Summer Reading

After winning a New Jersey Library Association (NJLA) marketing and public relations award for SCLSNJ’s 2018 summer reading partnership and promotions while also seeing significant..

created by Carolann C. DeMatos

28 Feb ’19

EmPoWER Somerset 45th Anniversary

In April 2019, I was invited to join the Board of Directors for EmPoWER Somerset, a local Somerset County nonprofit organization. As a member of..

created by Carolann C. DeMatos

14 Feb ’19

Volunteer Appreciation Luncheon

This event celebrated Library volunteers and their donation of time and expertise. Created for use at the Somerset County Library System of New Jersey; April 2019...

created by Carolann C. DeMatos

28 Oct ’18

Conversation of Your Life Program Series

This program series, Conversation of Your Life, was hosted throughout the Somerset County Library System of New Jersey’s 10 branches; October-December 2018. Categoriescreated by Carolann..

created by Carolann C. DeMatos

10 Aug ’18

Processes and Structures in the Visual Arts

In January 2018, I decided – after over a decade – to return to school to begin upon my doctoral journey. My first class at..

created by Carolann C. DeMatos

5 Dec ’17

Second Annual Book Lover’s Tea

This event, SCLSNJ’s Second Annual Book Lovers Tea, was hosted at the Somerset County Library System of New Jersey’s Hillsborough Library branch. Created for use..

created by Carolann C. DeMatos

19 Oct ’17

How to Network Like a Pro: Somerset County Edition

Almost four years ago I joined the Somerset County Library System of New Jersey as their marketing director. And while I was ready to brand..

created by Carolann C. DeMatos

9 Sep ’17

When the Going Gets Tough, Act #LikeaBoss and Smile Bigger

Earlier this month, my place of employment hosted a teen job shadowing program. As a result, the first three hours of my day were spent..

created by Carolann C. DeMatos

15 Aug ’17

Explore the Story Literacy Campaign

A themed literacy campaign, targeted to an audience of all ages and shared on various mediums including posters, t-shirts, and social media/digital promotions. The campaign..

created by Carolann C. DeMatos

9 Jul ’17

A Summer Reading Challenge

A 12-page, full-color, mailing capable promotional booklet (targeted to all ages – children, teens, adults, and families) focused on highlighting the value and importance of..

created by Carolann C. DeMatos

25 Jun ’17

My Radical Work Life: How Being Authentically Me has Helped Foster a Kick-Ass Team

Earlier this month, the first employee I hired upon accepting my position at the Library resigned. And this is great news. Wait … what!? Yes,..

created by Carolann C. DeMatos

30 Mar ’17

Coffee Time Talks Program Series

A programming series (targeted to adults and active seniors) focused on three distinct lifelong learning topics: health and wellness, technology, and the humanities. This series was..

created by Carolann C. DeMatos

19 Mar ’17

Battling Sunday Night Insomnia: Begin your work week well-rested and ready to take on the world

Many people dread Monday mornings. I embrace Monday morning; it is Sunday night that I dread. I am not alone. According to a March 2017..

created by Carolann C. DeMatos

15 Jan ’17

Agape Means Love: Leadership Somerset Class of 2016 Class Project

The Leadership Somerset Class of 2016 strove to make a lasting impact on family and individual success through facility improvements and programming implementation at the..

created by Carolann C. DeMatos

30 Dec ’16

Be Present in 2017

As an individual navigating the great wide world of business, I customarily spend several weeks at the end of December and into January evaluating myself:..

created by Carolann C. DeMatos

7 Nov ’16

Creating a Partnership with The New York Times for Libraries

Created in cooperation with The New York Times to assist in the promotion of Times-powered digital resources and services available at the Somerset County Library System of New Jersey;..

created by Carolann C. DeMatos

1 Nov ’16

The Art of French Cooking with Julia Childs

Created to support a historical reenactment series highlighting the life and accomplishments of famed chef Julia Childs (portrayed by actor Linda Kenyon) targeted to adults,..

created by Carolann C. DeMatos

15 Oct ’16

SCLSNJ’s Award-Winning First Annual Book Lover’s Tea

This event – and the corresponding brand and promotions – were awarded a New Jersey Library Association (NJLA) PR and Marketing Award in the category of Information Literature,..

created by Carolann C. DeMatos

23 Sep ’16

Haunts & History: Explore Bone-Chilling and Suspenseful Stories

Created to support October Halloween programming (targeted to adults and families with older children) hosted within four branches of the Somerset County Library System of New Jersey;..

created by Carolann C. DeMatos

3 Sep ’16

Portraits of Jennifer Burke [University Professor]

When looking for employment or looking to further your career, there are a few steps taken by individuals – a resume is edited, a LinkedIn..

created by Carolann C. DeMatos

7 May ’16

The Importance of Highlighting Community Partnerships [Video]

Produced by Verizon FiOS1 News: New Jersey for use within their Push Pause program segment, this video serves to both promote the Somerset County..

created by Carolann C. DeMatos

1 Mar ’16

SCLSNJ Comic Con

Comic Con library event identity created by Carolann DeMatos in partnership with the Somerset County Library System of New Jersey (SCLSNJ), March 2016. This event..

created by Carolann C. DeMatos

20 Oct ’15

Edison Concours: Classic Car Show Logo Design + Brand Identity

Over the past several months, I have been working closely with a number of different foundations (the Edison Innovation Foundation, the Llewellyn Park Preservation Foundation,..

created by Carolann C. DeMatos

20 Oct ’15

Portraits of Christina DeMatos [Marketing Professional]

When looking for employment or looking to further your career, there are a few steps taken by individuals – a resume is edited, a LinkedIn..

created by Carolann C. DeMatos

1 Sep ’15

National Library Card Sign Up Month

In September 2015, Somerset County Library System of New Jersey partnered with 68 County businesses for Library Card Sign Up Month. The businesses agreed to..

created by Carolann C. DeMatos

27 May ’15

Portraits

Photographer Paul Strand said, ‘It is one thing to photograph people. It is another to make others care about them by revealing the core of..

created by Carolann C. DeMatos

1 May ’15

Together, We’re Pitch Perfect

This “pitch perfect” promotion was created to celebrate music – and the power of a many branch System – throughout the month of May 2015 at the Somerset..

created by Carolann C. DeMatos

1 May ’15

A Public Relations & Brand Definition Case Study: Exploring NaNoWriMo

According to non-profit organization NaNoWriMo.org, National Novel Writing Month (shortened to NaNoWriMo) is a “fun, seat-of-your-pants approach to creative writing.” Participants are encouraged to write..

created by Carolann C. DeMatos

28 Apr ’14

ThomasEdison.org Promotional Web Banner Images

Several months ago, the Edison Innovation Foundation – a long-term client – asked me to assist in the redesign of their current flagship site from a..

created by Carolann C. DeMatos

28 Feb ’13

The Darkness + The Light

As an artist, some of the most interesting explorations are those between the darkness and the light. And that is meant both literally as in the..

created by Carolann C. DeMatos

16 Jan ’13

Edison Innovation Foundation: Black & White Scientific Diagrams

Sometimes the hardest thing to accomplish as a graphic artist is knowing when to keep things simple. As an artist, I am always looking to..

created by Carolann C. DeMatos

22 Oct ’12

White Roof Project’s Paint the Town White

On Friday, October 19, 2012, I photographed an event for a young non-profit organization – the White Roof Project. The mission of this group is..

created by Carolann C. DeMatos

11 Oct ’12

Decisive Moment: A Perfect Pout in Philadelphia

Famed French photographer, Henri Cartier-Bresson – known to some as the father of modern photojournalism and the creator of street photography – lauded the idea..

created by Carolann C. DeMatos

22 Jun ’12

Gracious Eloise ‘Milestone’ Badge

Working within a start-up is always an adventure – days are always busy, your to-do list is never-ending, the team is always wishing for ‘just..

created by Carolann C. DeMatos

1 Nov ’11

AT&T Cloud Services Web Identity

These are the first set of iterative web UI/UX and branding designs to assist the Fortune 500 company AT&T into the Cloud product sphere. Categoriescreated by Carolann..

created by Carolann C. DeMatos

20 Dec ’08

Animated GIFs Created for Tutor.com

Various animated GIFs created for use as web advertisements for Tutor.com; 2008. Created at various display sizes including 300×250 px, 160×600 px, and 120×600 px...

created by Carolann C. DeMatos

20 Dec ’06

Once Upon a Time in News Print

Once upon a time newspapers were king; presses were loud, fragrant, and oversized; and graphic designers worked nights to get the papers laid out. News..