An Argument for Visual Arts Integration in Medical Intensive Care Units Summer 2020 was unique in many ways – we were still all collectively quarantined..
This event was scheduled to be hosted in March, although unfortunately postponed due to the Coronavirus (COVID-19) scare, was targeted at teens grades 6 through..
Award-Winning Explore the Story Literacy Campaign: The Sequel
A themed literacy campaign, targeted to an audience of all ages and shared on various mediums including posters, t-shirts, large banners, bookmarks, social media and..
After winning a New Jersey Library Association (NJLA) marketing and public relations award for SCLSNJ’s 2018 summer reading partnership and promotions while also seeing significant..
This event celebrated Library volunteers and their donation of time and expertise. Created for use at the Somerset County Library System of New Jersey; April 2019...
This program series, Conversation of Your Life, was hosted throughout the Somerset County Library System of New Jersey’s 10 branches; October-December 2018. Categoriescreated by Carolann..
This event, SCLSNJ’s Second Annual Book Lovers Tea, was hosted at the Somerset County Library System of New Jersey’s Hillsborough Library branch. Created for use..
A themed literacy campaign, targeted to an audience of all ages and shared on various mediums including posters, t-shirts, and social media/digital promotions. The campaign..
A 12-page, full-color, mailing capable promotional booklet (targeted to all ages – children, teens, adults, and families) focused on highlighting the value and importance of..
A programming series (targeted to adults and active seniors) focused on three distinct lifelong learning topics: health and wellness, technology, and the humanities. This series was..
Agape Means Love: Leadership Somerset Class of 2016 Class Project
The Leadership Somerset Class of 2016 strove to make a lasting impact on family and individual success through facility improvements and programming implementation at the..
As an individual navigating the great wide world of business, I customarily spend several weeks at the end of December and into January evaluating myself:..
Creating a Partnership with The New York Times for Libraries
Created in cooperation with The New York Times to assist in the promotion of Times-powered digital resources and services available at the Somerset County Library System of New Jersey;..
Created to support a historical reenactment series highlighting the life and accomplishments of famed chef Julia Childs (portrayed by actor Linda Kenyon) targeted to adults,..
SCLSNJ’s Award-Winning First Annual Book Lover’s Tea
This event – and the corresponding brand and promotions – were awarded a New Jersey Library Association (NJLA) PR and Marketing Award in the category of Information Literature,..
Haunts & History: Explore Bone-Chilling and Suspenseful Stories
Created to support October Halloween programming (targeted to adults and families with older children) hosted within four branches of the Somerset County Library System of New Jersey;..
Comic Con library event identity created by Carolann DeMatos in partnership with the Somerset County Library System of New Jersey (SCLSNJ), March 2016. This event..
Edison Concours: Classic Car Show Logo Design + Brand Identity
Over the past several months, I have been working closely with a number of different foundations (the Edison Innovation Foundation, the Llewellyn Park Preservation Foundation,..
In September 2015, Somerset County Library System of New Jersey partnered with 68 County businesses for Library Card Sign Up Month. The businesses agreed to..
This “pitch perfect” promotion was created to celebrate music – and the power of a many branch System – throughout the month of May 2015 at the Somerset..
A Public Relations & Brand Definition Case Study: Exploring NaNoWriMo
According to non-profit organization NaNoWriMo.org, National Novel Writing Month (shortened to NaNoWriMo) is a “fun, seat-of-your-pants approach to creative writing.” Participants are encouraged to write..
Famed French photographer, Henri Cartier-Bresson – known to some as the father of modern photojournalism and the creator of street photography – lauded the idea..
These are the first set of iterative web UI/UX and branding designs to assist the Fortune 500 company AT&T into the Cloud product sphere. Categoriescreated by Carolann..
Various animated GIFs created for use as web advertisements for Tutor.com; 2008. Created at various display sizes including 300×250 px, 160×600 px, and 120×600 px...
Once upon a time newspapers were king; presses were loud, fragrant, and oversized; and graphic designers worked nights to get the papers laid out. News..