Award-Winning Explore the Story Literacy Campaign: The Sequel

Explore the Story Literacy Campaign: The Sequel created by Carolann DeMatos of Wonderpug Graphics

A themed literacy campaign, targeted to an audience of all ages and shared on various mediums including posters, t-shirts, large banners, bookmarks, social media and web promotions, and featured at Somerset County’s 3-day 4-H Fair in August 2019 (seen below).

This promotion was awarded a New Jersey Library Association (NJLA) PR and Marketing Award in the category of Surprise Us, 2020.

The campaign was focused on highlighting popular storybook quotes. This campaign – a celebration of our collective, universal love for reading – was planned to speak to and be effective for both internal (staff) and external (customer) audiences. Created for use at the Somerset County Library System of New Jersey; April through December 2019 (and beyond).