Author: Carolann C. DeMatos

When the Going Gets Tough, Act #LikeaBoss and Smile Bigger by Carolann DeMatos

When the Going Gets Tough, Act #LikeaBoss and Smile Bigger

Earlier this month, my place of employment hosted a teen job shadowing program. As a result, the first three hours of my day were spent alongside seven bright…

Explore the Story Literacy Campaign: #GotHeroes by Carolann DeMatos of Wonderpug Graphics

Explore the Story Literacy Campaign

A themed literacy campaign, targeted to an audience of all ages and shared on various mediums including posters, t-shirts, and social media/digital promotions. The campaign was focused on…

A Summer Reading Challenge [June-August 2017] created by Carolann DeMatos

A Summer Reading Challenge [June-August 2017]

A 12-page, full-color, mailing capable promotional booklet (targeted to all ages – children, teens, adults, and families) focused on highlighting the value and importance of summer reading and,…

My “Radical” Work Life: How Being Authentically Me has Helped Foster a Kick-Ass Team by Carolann DeMatos

My Radical Work Life: How Being Authentically Me has Helped Foster a Kick-Ass Team

Earlier this month, the first employee I hired upon accepting my position at the Library resigned. And this is great news. Wait … what!? Yes, you are reading…

Coffee Time Talks Program Series [April-June 2017]

A programming series (targeted to adults and active seniors) focused on three distinct lifelong learning topics: health and wellness, technology, and the humanities. This series was hosted throughout the…

Battling Sunday Night Insomnia: Begin your work week well-rested and ready to take on the world

Battling Sunday Night Insomnia: Begin your work week well-rested and ready to take on the world

Many people dread Monday mornings. I embrace Monday morning; it is Sunday night that I dread. I am not alone. According to a March 2017 article from Kiplinger’s…

Agape Means Love: Leadership Somerset Class of 2016 Class Project

Agape Means Love: Leadership Somerset Class of 2016 Class Project

The Leadership Somerset Class of 2016 strove to make a lasting impact on family and individual success through facility improvements and programming implementation at the Agape House, located…

Be Present in 2017 by Carolann DeMatos

Be Present in 2017

As an individual navigating the great wide world of business, I customarily spend several weeks at the end of December and into January evaluating myself: what I did…

Creating a Partnership with The New York Times for Libraries [Fall/Winter 2016]

Creating a Partnership with The New York Times for Libraries [Fall/Winter 2016]

Created in cooperation with The New York Times to assist in the promotion of Times-powered digital resources and services available at the Somerset County Library System of New Jersey; Fall/Winter 2016.

The Art of French Cooking with Julia Childs [October 2016] created by Carolann DeMatos

The Art of French Cooking with Julia Childs [November 2016]

Created to support a historical reenactment series highlighting the life and accomplishments of famed chef Julia Childs (portrayed by actor Linda Kenyon) targeted to adults, and hosted at two branches of the…

SCLSNJ's First Annual Book Lover's Tea [2016] - art created by Carolann DeMatos

SCLSNJ’s Award-Winning First Annual Book Lover’s Tea [October 2016]

This event – and the corresponding brand and promotions – were awarded a New Jersey Library Association (NJLA) PR and Marketing Award in the category of Information Literature, 2017. Created to…

Haunts & History: October 2016 Programming Highlights created by Carolann DeMatos

Haunts & History: Explore Bone-Chilling and Suspenseful Stories [October 2016]

Created to support October Halloween programming (targeted to adults and families with older children) hosted within four branches of the Somerset County Library System of New Jersey; Fall 2016.

Portraits of Jennifer M. Burke by Carolann DeMatos of Wonderpug Graphics

Portraits of Jennifer Burke [University Professor]

When looking for employment or looking to further your career, there are a few steps taken by individuals – a resume is edited, a LinkedIn profile is created,…

The Importance of Highlighting Community Partnerships [Video]

The Importance of Highlighting Community Partnerships [Video]

  Produced by Verizon FiOS1 News: New Jersey for use within their Push Pause program segment, this video serves to both promote the Somerset County Library System of…

Comic Con hosted at SCLSNJ (2016) - created by Carolann DeMatos of Wonderpug Graphics

Comic Con hosted at SCLSNJ [March 2016]

Comic Con library event identity created by Carolann DeMatos in partnership with the Somerset County Library System of New Jersey (SCLSNJ). This event was targeted to adults, teens,…

'Just The News' by Carolann DeMatos

SCLSNJ: A Public Relations Press Outreach Overview [Print Editions 2015–2016]

The public relations landscape has changed rapidly over the past decade, due in large part, to the assimilation of news sharing via social media and/or internet news feeds…

Portraits of Raymond Brandes by Carolann DeMatos of Wonderpug Graphics

Portraits of Raymond Brandes [Law Professional]

When looking for employment or looking to further your career, there are a few steps taken by individuals – a resume is edited, a LinkedIn profile is created,…

Edison Concours: Classic Car Show Logo Design + Brand Identity

Edison Concours: Classic Car Show Logo Design + Brand Identity

Over the past several months, I have been working closely with a number of different foundations (the Edison Innovation Foundation, the Llewellyn Park Preservation Foundation, and Thomas Edison…

Portraits of Christina DeMatos [Sister-in-Law and Friend] | ©Carolann DeMatos/Wonderpug Graphics

Portraits of Christina DeMatos [Marketing Professional]

When looking for employment or looking to further your career, there are a few steps taken by individuals – a resume is edited, a LinkedIn profile is created,…

National Library Card Sign Up Month @ SCLSNJ [2015]

National Library Card Sign Up Month @ SCLSNJ [2015]

In September 2015, Somerset County Library System of New Jersey partnered with 68 County businesses for Library Card Sign Up Month. The businesses agreed to offer an exclusive…

Together ... We're Pitch Perfect

Together, We’re Pitch Perfect

This “pitch perfect” promotion was created to celebrate music – and the power of a many branch System – throughout the month of May 2015 at the Somerset County Library System…

2015 NJLA Award-Winning PR and Marketing Campaign: Information Literature

A Public Relations & Brand Definition Case Study: Exploring NaNoWriMo [2014]

According to non-profit organization NaNoWriMo.org, National Novel Writing Month (shortened to NaNoWriMo) is a “fun, seat-of-your-pants approach to creative writing”. Participants are encouraged to write 50,000-words from November…

ThomasEdison.org Promotional Banner Images

ThomasEdison.org Promotional Web Banner Images

Several months ago, the Edison Innovation Foundation – a long-term client – asked me to assist in the redesign of their current flagship site from a flash-based architecture to a…

The Darkness + The Light illustrated by Carolann DeMatos of Wonderpug Graphics™

The Darkness + The Light

As an artist, some of the most interesting explorations are those between the darkness and the light. And that is meant both literally as in the relationship of dark versus light…

Edison Innovation Foundation: Black + White Scientific Diagrams - Energy Conservation by Carolann DeMatos of Wonderpug Graphics

Edison Innovation Foundation: Black & White Scientific Diagrams

Sometimes the hardest thing to accomplish as a graphic artist is knowing when to keep things simple. As an artist, I am always looking to explore new territory…

White Roof Project: 'Paint the Town White' photographed by Carolann DeMatos of Wonderpug Graphics

White Roof Project: ‘Paint the Town White’ [2012]

On Friday, October 19, 2012, I photographed an event for a young non-profit organization – the White Roof Project. The mission of this group is exactly what the…

Decisive Moment: A Perfect Pout in Philadelphia

Famed French photographer, Henri Cartier-Bresson – known to some as the father of modern photojournalism and the creator of street photography – lauded the idea of a photograph’s…

Gracious Eloise 'Milestone' Badge Suite

Gracious Eloise ‘Milestone’ Badge

Working within a start-up is always an adventure – days are always busy, your to-do list is never-ending, the team is always wishing for ‘just one more person’,…

At&t Cloud Services Web Offerings Site Design

AT&T Cloud Services Web Identity

These are the first set of iterative web UI/UX and branding designs to assist the Fortune 500 company AT&T into the Cloud product sphere.